Un-marketing at the Triangle AMA

by Morgan Siem on September 17, 2010

in Uncategorized

Here’s a perfect example of social media un-marketing for ya:

Yesterday I met Scott Stratten, aka UnMarketing, at the Triangle AMA. It was one of the easiest hi-nice-to-finally-meet-you-IRL introduction ever. Know why? Because we already knew each other. Thanks, Twitter.

I had chatted with him briefly during Social Fresh Charlotte and have engaged with him on Twitter a few times. He’s good! Always responsive and personable. Shortly thereafter I learned that Chris Moody had convinced Scott to bring his UnBook Tour to Raleigh!

The night before the AMA luncheon, Scott and I had a fun little exchange on Twitter about Arrested Development:

No marketing going on here

No marketing going on here

In case you need some background, watch this clip of Buster from Arrested Development saying his signature line “hey brother:”

When I arrived at the AMA luncheon, it was nice that I already recognized Scott because of his avatar and felt like we were friends because of our chats. It broke down the barrier to go approach him in person. So, I introduced myself with, “Heeeey brother!” He gave me a fist bump and did an impersonation of Gob doing the ka-kaw-ka-kaw.

At that point Jeff Bowman (Raleigh’s MadMen Candidate) asked, “Do you know each other?” It was the most perfect question to demonstrate the whole point behind why we believe in social media and value our connections on Twitter. To answer his question: Yes. We’d never met in person before, but we had made a real, human connection through Twitter and “knew” each other.

His presentation was stellar. He had the entire audience in stitches the whole time. At the end, he agreed to sign our books:

UnMarketing: Stop Marketing, Start Engaging

UnMarketing: Stop Marketing, Start Engaging

A word on un-marketing:

Who else loved his presentation?


Deirdre Reid wrote a wonderful recap. Read it here: @unmarketing: Uncommon Sense About Social Media

As you write or come across other great recaps, post ‘em for all of us in the comments :)

{ 9 comments… read them below or add one }

Lisa Sullivan September 17, 2010 at 1:35 pm

Me, me, me! :)

I’ve been following Scott for quite some time (Geeze, that kinda makes me sound like a stalker. Not!). You know why? He totally gets it. He gets that it’s all about relationships and less about the push. His presentation was dynamic, inspirational, & absolutely worth every minute. Best part – seeing others in the audience laughing & nodding with each other in agreement. I love being a part of something like that!

Oh and by the way, if you haven’t read The Go-Giver by John David Mann & Bob Burg yet, I highly recommend it. It’s very much in line with Scott’s (& Seth Godin’s) way of thinking.

Great post, Morgan!


Brian McDonald September 17, 2010 at 1:57 pm

Morgan I can relate to your story. Many a late night in Vampire Mode, Scott and I have chatted about our favorite band, Primus. After several chats I felt like were old friends that hung out together. He’s a very real person that does not play games and that’s the way I roll too. I was excited to meet him in person and have a few minutes to chat and make the real life connection. I found him to be totally engaging at a human level which is what he preaches. Good points you make here and glad you enjoyed the event!


Chris Moody September 17, 2010 at 2:31 pm

It was great seeing you all yesterday and Scott was awesome! I can’t wait to sit down and read his book. :)


Jason Peck September 17, 2010 at 4:15 pm

Hey Morgan,

Sounds like it was a great time. It’s cool meeting people online, realizing you have something in common, and then using that common ground as a catalyst to meet in real-life. Definitely makes it a lot easier.

If I was in NC I’d definitely have been there. Hope all is well.


Morgan Siem September 17, 2010 at 4:19 pm

Thanks, Jason :) Yes, everything in NC is going very well. How’s DC?


Viji September 17, 2010 at 4:26 pm

Blame it on twitter all the way! I totally agree with you Morgan, in that we all start connecting & even form solid relationships with each other along the way. To think that it all starts with a tweet joking about a random thing. I know Ive made some great contacts & friends all starting with twitter. I missed out on meeting Scott aka @unmarketing y’day and feel like I kinda know him too thanks to all the live stream of tweets on @TriangleAMA and your post today! :)


Michael Hubbard Michael Hubbard September 17, 2010 at 5:12 pm

Sounded like a great time! What’s the funniest to me, was that you actually knew Scott’s real name – you normally only call people by their twitter handles :) . Thanks for the recap!


Scott Stratten September 19, 2010 at 8:32 pm

heeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeey brother….

Isn’t the world of social media we live in awesome? Already felt connected with you before we met in person.

And that, my friend Bluthe friends, is how we roll in the twitter world.

Can’t wait to hang out again.


Morgan Siem September 20, 2010 at 8:32 am

Awesome, indeed. I’ll look forward to hanging out again, too. Glad you got a chance to explore NC a bit and meet so many of my peeps. Best wishes for the rest of your unbook tour!


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