Here’s a perfect example of social media un-marketing for ya:
Yesterday I met Scott Stratten, aka UnMarketing, at the Triangle AMA. It was one of the easiest hi-nice-to-finally-meet-you-IRL introduction ever. Know why? Because we already knew each other. Thanks, Twitter.
I had chatted with him briefly during Social Fresh Charlotte and have engaged with him on Twitter a few times. He’s good! Always responsive and personable. Shortly thereafter I learned that Chris Moody had convinced Scott to bring his UnBook Tour to Raleigh!
The night before the AMA luncheon, Scott and I had a fun little exchange on Twitter about Arrested Development:
In case you need some background, watch this clip of Buster from Arrested Development saying his signature line “hey brother:”
When I arrived at the AMA luncheon, it was nice that I already recognized Scott because of his avatar and felt like we were friends because of our chats. It broke down the barrier to go approach him in person. So, I introduced myself with, “Heeeey brother!” He gave me a fist bump and did an impersonation of Gob doing the ka-kaw-ka-kaw.
At that point Jeff Bowman (Raleigh’s MadMen Candidate) asked, “Do you know each other?” It was the most perfect question to demonstrate the whole point behind why we believe in social media and value our connections on Twitter. To answer his question: Yes. We’d never met in person before, but we had made a real, human connection through Twitter and “knew” each other.
His presentation was stellar. He had the entire audience in stitches the whole time. At the end, he agreed to sign our books:
A word on un-marketing:
- Did Scott ever market to me? Try to sell me anything? Nope.
- Did I buy his book? Yes.
- Did I come see him on tour? Yup.
- Did I join the un-army e-mail list? You bet.
- Unmarketing at its finest. Learn how - read his book, UnMarketing: Stop Marketing. Start Engaging.
Who else loved his presentation?
As you write or come across other great recaps, post ‘em for all of us in the comments