I’ve been thinking about this concept for a long time and I want to unveil it for some feedback – your feedback specifically.
During that time I started to build out a network of friends, supporters and just plain smart people that could help me when the newspaper industry faltered again and I would be out of work.
I had an idea of a way to spread my infant brand that would reward my new network for their support, get my name out into the marketplace in an interesting yet inexpensive way and also allow me to spread my story by empowering others to tell it for me.
My idea was the oldest give-away know to modern day marketers, a t-shirt.
But this wouldn’t be a normal one-size fits all t-shirt give away. They would be produced with each one having an ultimate destination already in mind.
I talked to my friend Jon who was running the day-to-day operations at NC Logowear about some concepts. He took the time to explain to me that different color shirts cost different amounts. That printing white on black is a pain in the neck. And that anything is possible.
My shirts were going to be very simple. The front would have my brand in small plain letters, 1918. The idea was that people would ask the wearer, “what’s 1918?”
The shirts would not be all men’s XL’s. I had a list of people that I wanted to give them to and I had taken the time to ask them their size. I asked, “if I were to make you a custom t-shirt, what size would you want it in?”
Once I had the t-shirts made, I was going to take each one and roll it up, tie it with some really cool twine that would have a thick handmade note card attached. The card attached would explain why I wanted to give this shirt to that person, what they meant to me and why I value them.
My hope was to create a little bit of buzz about the whole thing so that I could achieve escape velocity and find a something I could be more passionate about.
As it turned out, an interesting opportunity allowed me make my leap, so I never got around to making the t-shirts. I still think it would have been great fun and allowed me to really cement the friendships that had grown over that year.
So I have 3 questions I’d love to hear your feedback on:
- Did I miss an opportunity?
- Is it too late now?
- Can giving someone a t-shirt really have as much impact as I imagine?
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