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Social Media Best Practices

This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Mastering Social Media Platforms

Social Media Examiner’s 2011 Social Media Marketing Report states that one of the top questions marketers have for social media in 2011 is “How do I master the use of specific social media platforms?”

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Marketing your B2B with Social Media

In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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How to: Integrate social media marketing activities

The original question, “How do I integrate and manage all of my social media marketing activities?” was listed as one of the top 10 social media questions that marketers want answered in a Social Media Examiner Report. Stacey and I are doing a series of blog posts to answer these questions to the best of our abilities and to provide space for others to chime in as well.

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Gregory Ng Talks Video SEO at Raleigh SEO Meetup

If you weren’t at the Raleigh SEO Meetup last night, you missed a lot of great stuff. If you’ve ever seen Greg Ng speak, you know he offers an incredible amount of super awesome information. Too much for this blog post, so I’ll just hit the highlights of optimizing your video. Don’t worry, you’ll still [...]

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How Your Video Can Go Viral Without a Super Bowl Ad

At this time of day, everyone is already looking forward to the big reception party, but this panel has a fantastic subject to cover, online video and how to make the most of it. The guys covering online video are Arik Abel is the Director of Content Strategy, Emerging Media Research Council & Strategic Advisor [...]

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Takeaways: Triangle AMA Social Media Boot Camp

My takeaways from the Triangle AMA Social Media Boot Camp

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New Year's Must-Know's for the CMO

I actually have about 25 of these, but if I ever wanted anyone to read to the end, I thought I should focus on the top 4… So, in no particular order, I wanted to address four items that I consistently saw overlooked or misunderstood in 2009 that I’d love to see corrected in 2010:

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Digital Storytelling Hour

“No one reads long form text any more”, said Doug Latino – Director of Agency Relations & Mobile Platforms, NY Times at TIMA in Raleigh this afternoon. If that is true then the art of storytelling is going extinct and I’m already losing your attention, so, I’ll take a break here to show you a [...]

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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