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Measuring Online Influence (Liveblog)

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Today’s speaker at the Triangle AMA luncheon is Tom Webster, VP of Strategy at Edison Research. His topic is measuring online influence. He starts with the question, who knows their klout score? He goes on to make a point that influence is this: Did I compel a change in state? In order to measure influence you must know: [...]

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Product Review: Sprout Social

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A few weeks ago, Sprout Social reached out to us to try out their tool for a review. We signed up for their free 30-day trial and played around with it using our Media Two accounts. This post is a review of the tool. What is Sprout Social? Sprout Social is an all-in-one tool that [...]

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Social Media Time Management

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The last question in our series of Top Social Media Marketing Questions for 2011 is “How do I best use my time to maximize my social media activities?” The answer to this question is along the lines of the answer to some of the other questions in this series. What’s really important in using social [...]

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Social Media Best Practices

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This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Finding Your Target Audience

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This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Mastering Social Media Platforms

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Social Media Examiner’s 2011 Social Media Marketing Report states that one of the top questions marketers have for social media in 2011 is “How do I master the use of specific social media platforms?”

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New Radian6 feature allows more “Insights”

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When it comes to monitoring the online conversation, particularly in the social media space, there are a variety of tools we use, including Radian6. We thought it would be helpful to give a brief synopsis of some of Radian6′s most recent updates. The information below comes from a Radian6 webinar explaining their new Insights feature. Insights [...]

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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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How to: Improve Customer Engagement

This is the fourth in a series of posts where Morgan and I will be addressing the top 10 questions for social media marketing in Social Media Examiner’s 2011 Social Media Marketing Industry Report. This question – How do I improve customer engagement with social media? – is one I’ve been working for months to [...]

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How to: Integrate social media marketing activities

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The original question, “How do I integrate and manage all of my social media marketing activities?” was listed as one of the top 10 social media questions that marketers want answered in a Social Media Examiner Report. Stacey and I are doing a series of blog posts to answer these questions to the best of our abilities and to provide space for others to chime in as well.

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How To: measure the effect of social media marketing on your business

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This is the first in a series of posts, where Morgan and I will be answering the top 10 questions marketers have for social media in 2011 as defined by Social Media Examiner’s 2011 Social Media Marketing Industry Report. The first question in this series is “How do I measure the effect of social media marketing [...]

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Our Take on Twitter Advertising

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So is Twitter Ads beta working? I would definitely say yes. We saw a huge spike in new followers within the first few days of the campaign. Now, a month and a half into the campaign, the client has had a 100.6% increase in followers!

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How To: Drive Search Traffic to your Social Media Pages

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Wanted to draw some attention to a recent Emarketer article that made some great points about Optimizing Social Media Pages for Search. I also wanted to add a few points that you might find helpful.

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