Posts tagged as:

social media

How to: Improve Customer Engagement

This is the fourth in a series of posts where Morgan and I will be addressing the top 10 questions for social media marketing in Social Media Examiner’s 2011 Social Media Marketing Industry Report. This question – How do I improve customer engagement with social media? – is one I’ve been working for months to [...]

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The Future of Healthcare Marketing

Social Media Today recently introduced a new community called HealthWorks Collective. This new blog they created brings together many of the world’s leading healthcare bloggers in order to deliver quality healthcare to as many people as possible. This blog will deal with healthcare, health policy and legislation. They plan to aggregate content and provide resources [...]

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What are the best ways to sell with social media?

This post is part of a series of posts: The Top 10 Social Media Questions that Marketers want answered. What are the best ways to sell with social media? This question is key. From the brand’s perspective, the number one reason it would make sense to put resources (time & money) toward social media efforts [...]

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How to: Integrate social media marketing activities

The original question, “How do I integrate and manage all of my social media marketing activities?” was listed as one of the top 10 social media questions that marketers want answered in a Social Media Examiner Report. Stacey and I are doing a series of blog posts to answer these questions to the best of our abilities and to provide space for others to chime in as well.

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How To: measure the effect of social media marketing on your business

This is the first in a series of posts, where Morgan and I will be answering the top 10 questions marketers have for social media in 2011 as defined by Social Media Examiner’s 2011 Social Media Marketing Industry Report. The first question in this series is “How do I measure the effect of social media marketing [...]

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Our Take on Twitter Advertising

So is Twitter Ads beta working? I would definitely say yes. We saw a huge spike in new followers within the first few days of the campaign. Now, a month and a half into the campaign, the client has had a 100.6% increase in followers!

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How To: Drive Search Traffic to your Social Media Pages

Wanted to draw some attention to a recent Emarketer article that made some great points about Optimizing Social Media Pages for Search. I also wanted to add a few points that you might find helpful.

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Outsourcing Your Social Media

Social Media Examiner recently published their Social Media Marketing Industry Report for 2011. The report covered value of social media for business, questions marketers have, and trends for this year. Here are a few of the factoids they unearthed. 90% of marketers place high value on social media for their business. Measurement and integration of [...]

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[VIDEO] Morgan Siem discusses “Is Social Media Worth It?”

Rebecca Antonelli’s Meet the New Media events bring together contacts from a variety of media outlets to speak to audiences in North Carolina about media trends as well as tips and tricks for getting your message shared across channels. Last month I had the privilege of speaking at one of these events alongside David Crabtree [...]

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The Changing Landscape of the “Marketing Mix”

It’s no secret that things are changing in the world of advertising. A “complete” marketing mix used to include print ads, direct mail, radio, TV (to name a few) and some sort of website so that marketers felt like they were at least present in the online space. Today, the definition of a complete marketing [...]

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Stacey Alexander’s Interview with IDreamInTech

How did our social media strategist, Stacey Alexander, get into the biz? What are her thoughts on social media in general? Why is she participating in St. Baldrick’s? If you’re dying to know the answers, you’re in luck. Just the other day, Stacey had an interview with IDreamInTech’s Cole Watts that answers all of these [...]

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Why Healthy Choice is Awesome

This past Saturday, Morgan and I were guest co-hosts on Gregory Ng‘s internet frozen food review show, Freezerburns. We were there to have some fun, get Morgan comfortable with frozen food, and spread the word about St. Baldrick’s. This is where Healthy Choice came into the picture. Through a relationship he has with the marketing [...]

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