Posts tagged as:

social media

How To Create a Social Media Policy for Higher Education

This post is a follow-up to our recent post on social media marketing best practices. In this post we’ll use some of our experience from working with clients in higher education to answer some questions specifically about the use of social media in higher ed. Our first recommendation is to set down guidelines and make them [...]

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Social Media Time Management

The last question in our series of Top Social Media Marketing Questions for 2011 is “How do I best use my time to maximize my social media activities?” The answer to this question is along the lines of the answer to some of the other questions in this series. What’s really important in using social [...]

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What are the trends in social media marketing?

Number 9 in our series of Top Social Media Marketing Questions for 2011 as determined by Social Media Examiner: “What are the trends in social media marketing?” This question comes up a lot. I’ve heard other social media specialists give answers such as: mobile, location-based services, video, etc., but I want to take a different [...]

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Social Media for Non-Profits

Question number 8 in our series of Top Social Media Marketing Questions for 2011 asks, “How do I use social media in niche markets?” Specifically, marketers wanted to know: How can non-profits cost-effectively use social media to increase their exposure and raise funds for their mission? Non-profits have one particularly powerful leg up from other [...]

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Facebook’s Latest Ad Units

Back in January, Facebook launched it’s Sponsored Stories feature. There was a bit of an uproar about privacy preferences, but the dust has settled–as it always does–and they are now an everyday part of our Facebook lives. In case you missed it, here is what Sponsored Stories is all about. There are 7 types of [...]

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Social Media Best Practices

This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Hospital mobile websites necessity or nonessential?

With so many businesses and organizations going mobile, should hospitals? Around 42% of Americans own a smart phone. A study performed by Pew Trust, said that 59 percent of U.S. adults access the Internet wirelessly using a laptop or a mobile device. This study also stated that 61 percent of those accessing the Internet wirelessly are [...]

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Facebook and Bing do social search

Last month, Bing rolled out its new social search feature in which it teamed up with Facebook to provide social context for your searches. Their main message is that you don’t make decisions without your friends on anything else, why should you have to when you’re searching for products or sites on the Web? It’s [...]

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Finding Your Target Audience

This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Mastering Social Media Platforms

Social Media Examiner’s 2011 Social Media Marketing Report states that one of the top questions marketers have for social media in 2011 is “How do I master the use of specific social media platforms?”

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Are you using Google +1?

Google +1, Google’s answer to the Facebook “Like” button, is now live for all. So what is it, and how will it affect search and marketing? I asked our resident search guy, Nick DiPietro, for his thoughts on the new feature. How does Google +1 work? When you are signed into a Google account and [...]

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New Radian6 feature allows more “Insights”

When it comes to monitoring the online conversation, particularly in the social media space, there are a variety of tools we use, including Radian6. We thought it would be helpful to give a brief synopsis of some of Radian6′s most recent updates. The information below comes from a Radian6 webinar explaining their new Insights feature. Insights [...]

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Marketing your B2B with Social Media

In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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