Posts tagged as:

sem

The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

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Broad Match Modifier: Save Time, Boost Performance

Thumbnail image for Broad Match Modifier: Save Time, Boost Performance

The Low Down Broad match modifier (BMM) is a variation of the broad match type in Google Adwords.  It can be utilized by adding + signs in front of keywords.  This match type is more specific than broad match, but not as restrictive as phrase match.  The + signs indicate that each term must be [...]

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Using Ad Scheduling in Google Adwords

Why should you care about ad scheduling?  Because you can reduce your Cost Per Lead (CPL), improve your conversions rates AND make the client happy.  I imagine that most search marketers are aware that both Bing and Google allow you to control when during the day your ads appear and on which days.  However, I’m [...]

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Google Adwords Change to Managed Placements default bid

Beginning March 15th, Google will simplify the current bidding process on its content network.  Below is the statement just received from our Account Reps: Starting on March 15, 2011, we’ll be removing the managed placements default bid in your account. We’re taking several steps to make sure that this will have no impact on your [...]

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Adwords Panel

Internet Summit 2010

Adwords Kevin Lee, Founder, Chairman & CEO, Didit Dan London, Director of Online Marketing, ShareFile Timothy Seward, Founder & President, ROI Revolution, Inc. I’m live blogging, it’s like trying to pat your head and rub your belly at the same time. Dan London is up first talking about Adwords ACE (Adwords Campaign Experiments) which allows [...]

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Triangle AMA Recap | Search Without Social is Just Wrong

For starters, I know that Social Media is considered the “shiny new thing” people are chasing, but a great strategy, and seamless integration into your marketing plan makes it another effective marketing vehicle. I tried to keep my mouth shut up there as I wasn’t invited to be the “champion for social media”, but as many of you could tell, it was difficult not to speak up. Morgan Siem, our lead Social Media Strategist here at Media Two is going to follow up my blog post and handle the championing, but for this post, I really want to focus on some real quick and easy Search successes that can be seen via Social Media that I feel like I missed on stage…

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What SEM & SEO Is All About | An Interview with Michael Hubbard

Cord Silverstein interviews Michael Hubbard via Skype to intro and promote this month’s Triangle AMA (American Marketing Association) event, a luncheon with expert panel speakers ready to answer the question “What is Search Engine Marketing?”

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Media Two CEO Speaks PPC at Local Meetup

Michael Hubbard, Media Two Interactive CEO, spoke at the Raleigh SEO Meetup and shared some “how-to’s” of Pay-Per-Click (PPC) on March 24.

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Times are tough. Search shouldn't be.

Despite the bad economy, computers are still popular and Google is still in business. Imagine that…any way, here are some tips to make the most of your search campaigns no matter the current economic condition. These tips are not inclusive nor are they groundbreaking, but hell, our clients aren’t complaining. Monitor your accounts…every day Again, [...]

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Search Engine Strategies New York (#SESNY)

What an incredible first day at SES – and for none of the reasons I expected. The day started off with Guy Kawasaki telling us how he spams everyone, yet people love him. The woman 2 seats over from me fell asleep in her chair and was snoring loud enough for 4 rows over to [...]

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Me vs. Adwords

I thought tests were a thing of the past when I graduated college over 2 years ago. Seeing as how I have successfully eluded tests since that time I figured I was in the clear. I was wrong. This coming Tuesday I am scheduled to take the Google Adwords Certification Exam. A test I am told that was forged in the [...]

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