Posts tagged as:

Search

Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing.  That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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Search Marketing: You Must Bid on Your Brand

Over the years, I have heard many “professionals” debate how much Search Engine Real-Estate is appropriate when it comes to your own brand terms. What percentage of the listings you must “own”, or what keywords you must be on top for. I have heard that as long as you hold the top natural position, you don’t need the paid positioning. I’ve heard that you need a good mix of both. I’ve heard that with universal search you need a balance of everything. Regardless of what I’ve heard over the years, it is still my professional belief that you need to own EVERY spot on your branded search results as you possibly can.

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Why Social Needs Search: Analytics Camp

Find out why social media must be coupled with search engine marketing. Analytics Camp is coming up soon in Chapel Hill. If you’re looking for more information, click here.

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New Year's Must-Know's for the CMO

I actually have about 25 of these, but if I ever wanted anyone to read to the end, I thought I should focus on the top 4… So, in no particular order, I wanted to address four items that I consistently saw overlooked or misunderstood in 2009 that I’d love to see corrected in 2010:

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Not Your Parents SEO

Search Engine Optimization, or SEO, has frequently been referred to as voodoo magic… All right, maybe only frequently called that by me – but nonetheless, I find myself preaching SEO relevance more and more in every conversation. Whether it’s in building a supporting Search Engine Marketing (SEM) campaign, or display advertising campaign, or even social media strategies – my message is always the same: Forget what you were sold 5-10 years ago about SEO, it’s now all about relevance. (For the record, it’s always been about relevance – that’s just not what you were sold before.)

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Media Two Announces Catevo Group Hirings

Press Release: RALEIGH, NC – - Just days after The Catevo Group officially closed its doors, local advertising agency Media Two Interactive has announced the hiring of several of the key former Catevo employee’s, with plans to hire more.

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Search vs Display: Cause & Effect Studies?

I’m heading the SEMPO research committee initiative on deciding whether or not more studies are needed on the relationship between Search and Display advertising. We’ve identified 6 major case studies out there, and before we turn these all over to the rest of our task force for comment, I wanted to make sure we had all of the major studies.

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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Google is Coming, Want In?

Win a free lunch at Media Two with Google as your guest of honor.

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Marketing Mix: Google's Got It

If you’ve read my posts before, you already know I’m a firm believer in Google. Not just because they dominate the search arena, but because of all of the other intangibles that they bring to the table. Well – they’ve outdone themselves now, as they’ve stepped into my world of Marketing – and damn it, they’re doing it the way we tell everyone it should be done – with a solid Mix!

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Me vs. Adwords

I thought tests were a thing of the past when I graduated college over 2 years ago. Seeing as how I have successfully eluded tests since that time I figured I was in the clear. I was wrong. This coming Tuesday I am scheduled to take the Google Adwords Certification Exam. A test I am told that was forged in the [...]

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