Posts tagged as:

Search

Integrating Social Media Into Your Search & Mobile Marketing | Internet Summit 2011

Now up – Phil Buckley speaking about where social meets mobile meets search. Off to a good start with a joke that had everyone chuckling. Remember back in the “old days” when AOL was ‘the internet.’ Now 65% of American adults who use the internet say they use social networking sites. 85% of ppl on [...]

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The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

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Facebook and Bing do social search

Last month, Bing rolled out its new social search feature in which it teamed up with Facebook to provide social context for your searches. Their main message is that you don’t make decisions without your friends on anything else, why should you have to when you’re searching for products or sites on the Web? It’s [...]

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Are you using Google +1?

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Google +1, Google’s answer to the Facebook “Like” button, is now live for all. So what is it, and how will it affect search and marketing? I asked our resident search guy, Nick DiPietro, for his thoughts on the new feature. How does Google +1 work? When you are signed into a Google account and [...]

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Gregory Ng Talks Video SEO at Raleigh SEO Meetup

If you weren’t at the Raleigh SEO Meetup last night, you missed a lot of great stuff. If you’ve ever seen Greg Ng speak, you know he offers an incredible amount of super awesome information. Too much for this blog post, so I’ll just hit the highlights of optimizing your video. Don’t worry, you’ll still [...]

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The Changing Landscape of the “Marketing Mix”

It’s no secret that things are changing in the world of advertising.  A “complete” marketing mix used to include print ads, direct mail, radio, TV (to name a few) and some sort of website so that marketers felt like they were at least present in the online space. Today, the definition of a complete marketing [...]

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Google Adwords Change to Managed Placements default bid

Beginning March 15th, Google will simplify the current bidding process on its content network.  Below is the statement just received from our Account Reps: Starting on March 15, 2011, we’ll be removing the managed placements default bid in your account. We’re taking several steps to make sure that this will have no impact on your [...]

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Media Two Expands Team | Welcomes Phil Buckley

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Media Two Interactive, a media advertising agency specializing in digital and traditional planning, buying and design, has added Director of User Experience Phil Buckley to its team. In this role, Phil will be working in several areas including search, social media, analytics and usability. Media Two’s clients will benefit greatly from Phil’s experience because he [...]

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Tweeting in the Financial World

About a year ago, we set up a Twitter account for one of our clients – and the goal was really nothing more than extending their brand reach to consumers that might be getting into the social space. There was no major sales initiative, and the basis of the content was simply tweeting out the contents & titles of their blogs whenever they posted it.

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Triangle AMA Recap | Search Without Social is Just Wrong

For starters, I know that Social Media is considered the “shiny new thing” people are chasing, but a great strategy, and seamless integration into your marketing plan makes it another effective marketing vehicle. I tried to keep my mouth shut up there as I wasn’t invited to be the “champion for social media”, but as many of you could tell, it was difficult not to speak up. Morgan Siem, our lead Social Media Strategist here at Media Two is going to follow up my blog post and handle the championing, but for this post, I really want to focus on some real quick and easy Search successes that can be seen via Social Media that I feel like I missed on stage…

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Caffeine on the Brand

For those of you that didn’t see, last week Google officially announced the much anticipated release of Caffeine: Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether [...]

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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