Posts tagged as:

search engine optimization

How To: Drive Search Traffic to your Social Media Pages

Wanted to draw some attention to a recent Emarketer article that made some great points about Optimizing Social Media Pages for Search. I also wanted to add a few points that you might find helpful.

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Building Your SEO Strategy – First Steps

I’m live-blogging this month’s Raleigh SEO Meetup. This one is covering the basics & first steps. Phil Buckley, Media Two’s Director of User Experience, is one of the organizers of the group and the event. Building a Strategy Make sure what you have on your actual website is worth driving traffic to. Start competing locally, [...]

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Rewarding Your Most Active Readers & Commenters

If loving your readers is an important aspect of blogging, here’s a Wordpress plugin that gives you one more way to show the love.

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Reputation Management

Last session of the day, and one of my favorite subjects – Reputation management. Oh snap! I just remembered I have a giant milk chocolate bar in my backpack! This session just got even better. Good panel here, Andy Beal from trackur, Dallas Lawrence and Kevin Newsome from Yelp. First up is Dallas. He talks [...]

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Keyword Analysis to Improve SEO

Are the words you use the most on your site your keywords? A couple weeks ago, I attended the Triangle AMA Analytics Bootcamp where the keynote was Avinash Kaushik. (If you missed it, check out our live-blogged posts.) During his session, he was talking about this issue. If your brand’s name is the most used [...]

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Garrett French Talks Link Building at SEO Meetup

Garrett French was kind enough to talk for 2 hours about the art and science of link building.

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Power Shift: Why You Want a Consumer-Defined Search Strategy

We all need to learn that the consumer is in control, not us, and the very best thing we can do is listen and then act accordingly.

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Not Your Parents SEO

Search Engine Optimization, or SEO, has frequently been referred to as voodoo magic… All right, maybe only frequently called that by me – but nonetheless, I find myself preaching SEO relevance more and more in every conversation. Whether it’s in building a supporting Search Engine Marketing (SEM) campaign, or display advertising campaign, or even social media strategies – my message is always the same: Forget what you were sold 5-10 years ago about SEO, it’s now all about relevance. (For the record, it’s always been about relevance – that’s just not what you were sold before.)

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Search Engine Marketing: Bing Review

Well – we’re early into Microsoft’s release of their latest search engine Bing (code name Kumo, formerly known as Live Search, formerly known as MSN Search, etc, etc), but I wanted to give my 2 cents on the early launch. I’ve found some interesting things, such as try searching on the words “google”, “yahoo”, “aol” or [...]

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Times are tough. Search shouldn't be.

Despite the bad economy, computers are still popular and Google is still in business. Imagine that…any way, here are some tips to make the most of your search campaigns no matter the current economic condition. These tips are not inclusive nor are they groundbreaking, but hell, our clients aren’t complaining. Monitor your accounts…every day Again, [...]

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Microsoft’s new SEM toolkit

I might be Johnny Come Lately on this, but I just downloaded Microsoft’s adCenter Ad Intelligence Plug-in for Excel. This is hands down, the best Keyword research tool I have ever seen. I have used them all: Wordtracker, Overture, Google…oh yeah and my own two hands. But rather than exporting lists, searching for dupes, copying [...]

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