Posts tagged as:

Search Engine Marketing

Not Your Parents SEO

Search Engine Optimization, or SEO, has frequently been referred to as voodoo magic… All right, maybe only frequently called that by me – but nonetheless, I find myself preaching SEO relevance more and more in every conversation. Whether it’s in building a supporting Search Engine Marketing (SEM) campaign, or display advertising campaign, or even social media strategies – my message is always the same: Forget what you were sold 5-10 years ago about SEO, it’s now all about relevance. (For the record, it’s always been about relevance – that’s just not what you were sold before.)

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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Search Engine Marketing: Bing Review

Thumbnail image for Search Engine Marketing: Bing Review

Well – we’re early into Microsoft’s release of their latest search engine Bing (code name Kumo, formerly known as Live Search, formerly known as MSN Search, etc, etc), but I wanted to give my 2 cents on the early launch. I’ve found some interesting things, such as try searching on the words “google”, “yahoo”, “aol” or [...]

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Times are tough. Search shouldn't be.

Despite the bad economy, computers are still popular and Google is still in business. Imagine that…any way, here are some tips to make the most of your search campaigns no matter the current economic condition. These tips are not inclusive nor are they groundbreaking, but hell, our clients aren’t complaining. Monitor your accounts…every day Again, [...]

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Search Engine Strategies New York (#SESNY)

What an incredible first day at SES – and for none of the reasons I expected. The day started off with Guy Kawasaki telling us how he spams everyone, yet people love him. The woman 2 seats over from me fell asleep in her chair and was snoring loud enough for 4 rows over to [...]

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Media Two Interactive joins SEMPO

Media Two Interactive is now a Circle Member of SEMPO… In our never ending quest to stay on top of everything search and how it plays well together in the media mix, we have joined the leading professional Search Engine Marketers organization. Coupled with our IAB membership and search committee participation as well as our corporate [...]

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Microsoft’s new SEM toolkit

I might be Johnny Come Lately on this, but I just downloaded Microsoft’s adCenter Ad Intelligence Plug-in for Excel. This is hands down, the best Keyword research tool I have ever seen. I have used them all: Wordtracker, Overture, Google…oh yeah and my own two hands. But rather than exporting lists, searching for dupes, copying [...]

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