Posts tagged as:

Search Engine Marketing

The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

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Broad Match Modifier: Save Time, Boost Performance

The Low Down Broad match modifier (BMM) is a variation of the broad match type in Google Adwords. It can be utilized by adding + signs in front of keywords. This match type is more specific than broad match, but not as restrictive as phrase match. The + signs indicate that each term must be [...]

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How To: Drive Search Traffic to your Social Media Pages

Wanted to draw some attention to a recent Emarketer article that made some great points about Optimizing Social Media Pages for Search. I also wanted to add a few points that you might find helpful.

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Using Ad Scheduling in Google Adwords

Why should you care about ad scheduling? Because you can reduce your Cost Per Lead (CPL), improve your conversions rates AND make the client happy. I imagine that most search marketers are aware that both Bing and Google allow you to control when during the day your ads appear and on which days. However, I’m [...]

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Adwords Panel

Adwords Kevin Lee, Founder, Chairman & CEO, Didit Dan London, Director of Online Marketing, ShareFile Timothy Seward, Founder & President, ROI Revolution, Inc. I’m live blogging, it’s like trying to pat your head and rub your belly at the same time. Dan London is up first talking about Adwords ACE (Adwords Campaign Experiments) which allows [...]

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages. The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope. Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Power Shift: Why You Want a Consumer-Defined Search Strategy

We all need to learn that the consumer is in control, not us, and the very best thing we can do is listen and then act accordingly.

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Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing. That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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Search Marketing: You Must Bid on Your Brand

Over the years, I have heard many “professionals” debate how much Search Engine Real-Estate is appropriate when it comes to your own brand terms. What percentage of the listings you must “own”, or what keywords you must be on top for. I have heard that as long as you hold the top natural position, you don’t need the paid positioning. I’ve heard that you need a good mix of both. I’ve heard that with universal search you need a balance of everything. Regardless of what I’ve heard over the years, it is still my professional belief that you need to own EVERY spot on your branded search results as you possibly can.

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’Tis the season for resolutions…

Since New Year’s resolutions are about adopting best practices or making changes to our day-to-day routines, let’s make marketing resolutions that will have a positive effect on our future. What resolutions are your making to ensure your success in 2010?

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