Posts tagged as:

Search Advertising

Broad Match Modifier: Save Time, Boost Performance

The Low Down Broad match modifier (BMM) is a variation of the broad match type in Google Adwords. It can be utilized by adding + signs in front of keywords. This match type is more specific than broad match, but not as restrictive as phrase match. The + signs indicate that each term must be [...]

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Power Shift: Why You Want a Consumer-Defined Search Strategy

We all need to learn that the consumer is in control, not us, and the very best thing we can do is listen and then act accordingly.

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Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

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Search Marketing: You Must Bid on Your Brand

Over the years, I have heard many “professionals” debate how much Search Engine Real-Estate is appropriate when it comes to your own brand terms. What percentage of the listings you must “own”, or what keywords you must be on top for. I have heard that as long as you hold the top natural position, you don’t need the paid positioning. I’ve heard that you need a good mix of both. I’ve heard that with universal search you need a balance of everything. Regardless of what I’ve heard over the years, it is still my professional belief that you need to own EVERY spot on your branded search results as you possibly can.

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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