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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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Outsourcing Your Social Media

Social Media Examiner recently published their Social Media Marketing Industry Report for 2011. The report covered value of social media for business, questions marketers have, and trends for this year. Here are a few of the factoids they unearthed. 90% of marketers place high value on social media for their business. Measurement and integration of [...]

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Productive Procrastination

My favorite ways to procrastinate by doing my job.

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Calling All Phones

Consumer frustration continues with the launch of Google’s Nexus One phone.

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