So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.
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“No one reads long form text any more”, said Doug Latino – Director of Agency Relations & Mobile Platforms, NY Times at TIMA in Raleigh this afternoon. If that is true then the art of storytelling is going extinct and I’m already losing your attention, so, I’ll take a break here to show you a [...]
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