Posts tagged as:

ppc

The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

Read the full article →

Broad Match Modifier: Save Time, Boost Performance

The Low Down Broad match modifier (BMM) is a variation of the broad match type in Google Adwords. It can be utilized by adding + signs in front of keywords. This match type is more specific than broad match, but not as restrictive as phrase match. The + signs indicate that each term must be [...]

Read the full article →

Using Ad Scheduling in Google Adwords

Why should you care about ad scheduling? Because you can reduce your Cost Per Lead (CPL), improve your conversions rates AND make the client happy. I imagine that most search marketers are aware that both Bing and Google allow you to control when during the day your ads appear and on which days. However, I’m [...]

Read the full article →

Adwords Panel

Adwords Kevin Lee, Founder, Chairman & CEO, Didit Dan London, Director of Online Marketing, ShareFile Timothy Seward, Founder & President, ROI Revolution, Inc. I’m live blogging, it’s like trying to pat your head and rub your belly at the same time. Dan London is up first talking about Adwords ACE (Adwords Campaign Experiments) which allows [...]

Read the full article →

Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

Read the full article →