Posts tagged as:

Mobile

Mobile Presence | Internet Summit 2011

Last but not least…… Driving Innovation in Audio: How ESPN Takes Content Local, Mobile and Social // Traug Keller Traug Keller discussed how ESPN has very strong brand strength. ESPN Radio is #3 behind ESPN and ESPN2. They developed a mission to go beyond radio to audio and broaden this area. Streaming is a huge [...]

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Integrating Social Media Into Your Search & Mobile Marketing | Internet Summit 2011

Now up – Phil Buckley speaking about where social meets mobile meets search. Off to a good start with a joke that had everyone chuckling. Remember back in the “old days” when AOL was ‘the internet.’ Now 65% of American adults who use the internet say they use social networking sites. 85% of ppl on [...]

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When you design a user experience for you

Do you remember Microsoft’s Zune? One of the features was that you could share the music on your Zune with people around you. The only problem is that no one around you owns a Zune so the feature was worthless. I bet the idea was cool in the Microsoft offices though and since they thought it was cool then [...]

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Mobile Marketing Panel

Mobile Marketing Michael Aronowitz, Chief Marketing Officer, Saveology.com Becky Minervino, VP, Senior Interactive Strategist, McKinney The question I probably heard asked the most this afternoon at the Internet Summit was “Should we build a mobile app or a mobile website for our client?” The keynote speakers cautioned to think of the user while others like [...]

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