Posts tagged as:

Media

Video Follow Friday for November 5, 2010

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It’s #FollowFriday again! See who we recommend this week, and don’t miss the bloopers

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Online Advertising: Consumers Have A Choice

Privacy has long been a hot topic of conversation, but I’m wondering how many consumers even noticed they have a choice? What am I talking about? In a great internal conversation this morning about the value of the Lexus ad being placed on the home page of Yahoo – it was almost completely overlooked that there is now a very small link called “AdChoices” that appears above the ad.

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages.  The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope.  Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing.  That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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Media Two Announces Catevo Group Hirings

Press Release: RALEIGH, NC – - Just days after The Catevo Group officially closed its doors, local advertising agency Media Two Interactive has announced the hiring of several of the key former Catevo employee’s, with plans to hire more.

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I #RELISH Interactive in the Triangle!

I’ll begin this post with a quick disclaimer. I mean absolutely no disrespect to our friends in Iowa that we’ve been kindly ribbing for the past week, BUT… The Triangle is ALL about Interactive Marketing!!! Having spent the last two days wrapped up in events surrounding the Internet Summit 2009, I have to say I [...]

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I #Relish Media Strategy

So over the last couple days, you may have noticed that we’ve engaged in a friendly battle with another agency to try and win “best blog of the month”. Going into it, we simply submitted our blog to see what would happen, but when we saw we were actually getting a few votes, we decided [...]

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Should Agencies Use Ad Servers?

In the last few weeks, we’ve had a lot of traditional advertising agencies asking us about what the benefits of utilizing an ad server are. By now, almost every publisher large and small offers some form of ad serving, so why not just use their numbers and their ad servers and save yourself the monthly commitments, ad serving fees, ad operations man hours and more?

Well, here’s a few reasons why we utilize ad servers – in particular – MediaPlex’ MOJO AdServer (we also use Microsoft Atlas for some clients, and we’ve had great experiences with TruEffect’s Truadvertiser in the past as well):

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Search vs Display: Cause & Effect Studies?

I’m heading the SEMPO research committee initiative on deciding whether or not more studies are needed on the relationship between Search and Display advertising. We’ve identified 6 major case studies out there, and before we turn these all over to the rest of our task force for comment, I wanted to make sure we had all of the major studies.

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