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Media Two

Social Media Best Practices

This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Finding Your Target Audience

This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Are you using Google +1?

Google +1, Google’s answer to the Facebook “Like” button, is now live for all. So what is it, and how will it affect search and marketing? I asked our resident search guy, Nick DiPietro, for his thoughts on the new feature. How does Google +1 work? When you are signed into a Google account and [...]

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How To: measure the effect of social media marketing on your business

This is the first in a series of posts, where Morgan and I will be answering the top 10 questions marketers have for social media in 2011 as defined by Social Media Examiner’s 2011 Social Media Marketing Industry Report. The first question in this series is “How do I measure the effect of social media marketing [...]

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Our Take on Twitter Advertising

So is Twitter Ads beta working? I would definitely say yes. We saw a huge spike in new followers within the first few days of the campaign. Now, a month and a half into the campaign, the client has had a 100.6% increase in followers!

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Media Two-talage: A day in the life as a new hire at Media Two

I joined Media Two Interactive as a new Account Coordinator on April 4th, 2011, and from the time I walked through the doors, I knew this agency had something to really differentiate itself. Based on the advertising agencies at which I interviewed, Media Two was the only one that offers the expertise of a full-service [...]

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How the World of Advertising is Like a Circus

I just finished reading the best-selling book, Water for Elephants. It got me thinking about how much the advertising industry has in common with a circus. Here are my top reasons: Both are highly creative industries that require true passion from their employees. Sometimes we literally live at work, just like the circus ensemble. Beautifully [...]

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The Changing Landscape of the “Marketing Mix”

It’s no secret that things are changing in the world of advertising. A “complete” marketing mix used to include print ads, direct mail, radio, TV (to name a few) and some sort of website so that marketers felt like they were at least present in the online space. Today, the definition of a complete marketing [...]

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St. Baldrick’s Video ready!

Here’s a quick video of the St. Baldrick’s head-shaving event! For background, eight Media Two employees had their heads shaved on April 7, 2011 to raise money and awareness for the St. Baldrick’s Foundation in support of children’s cancer research. During the month and a half while we were fundraising, we were able to raise [...]

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We Did It!!

As many of our friends, family and total strangers know, Media Two participated in St. Baldrick’s yesterday. Five men, two women, and two honorary Media Two members went under the razor yesterday afternoon to raise awareness and money for childhood cancer research through this organization. We’re happy to report that we’ve raised approximately $21,000 for [...]

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Stacey Alexander’s Interview with IDreamInTech

How did our social media strategist, Stacey Alexander, get into the biz? What are her thoughts on social media in general? Why is she participating in St. Baldrick’s? If you’re dying to know the answers, you’re in luck. Just the other day, Stacey had an interview with IDreamInTech’s Cole Watts that answers all of these [...]

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St. Baldrick’s is Almost Here!

Here’s a mini photo gallery for everyone before the big head shaving day! In case you don’t know, Media Two is participating in St. Baldrick’s – an organization that raises money for childhood cancer research. We have 10 employees on our team, and we’ll be shaving our heads in 2 DAYS! If you’d like to [...]

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Media Two Continues Growth with Lease expansion; Additions to Management Team

Press Release: Raleigh, North Carolina (March 31, 2011) — Media Two Interactive, an advertising agency specializing in strategic planning, buying and design of digital and traditional media, announced the expansion of their offices to encompass the entire second floor of the 319 W. Martin Street building in downtown Raleigh. In addition, four members have joined the existing Management Team as Media Two continues its growth in 2011.

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