Posts tagged as:

media planning

Online Advertising: Consumers Have A Choice

Privacy has long been a hot topic of conversation, but I’m wondering how many consumers even noticed they have a choice? What am I talking about? In a great internal conversation this morning about the value of the Lexus ad being placed on the home page of Yahoo – it was almost completely overlooked that there is now a very small link called “AdChoices” that appears above the ad.

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages.  The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope.  Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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’Tis the season for resolutions…

Since New Year’s resolutions are about adopting best practices or making changes to our day-to-day routines, let’s make marketing resolutions that will have a positive effect on our future. What resolutions are your making to ensure your success in 2010?

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Not Your Parents SEO

Search Engine Optimization, or SEO, has frequently been referred to as voodoo magic… All right, maybe only frequently called that by me – but nonetheless, I find myself preaching SEO relevance more and more in every conversation. Whether it’s in building a supporting Search Engine Marketing (SEM) campaign, or display advertising campaign, or even social media strategies – my message is always the same: Forget what you were sold 5-10 years ago about SEO, it’s now all about relevance. (For the record, it’s always been about relevance – that’s just not what you were sold before.)

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I #Relish Media Strategy

So over the last couple days, you may have noticed that we’ve engaged in a friendly battle with another agency to try and win “best blog of the month”. Going into it, we simply submitted our blog to see what would happen, but when we saw we were actually getting a few votes, we decided [...]

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SONC Partners with Media Two

Press Release – Special Olympics North Carolina has partnered with Media Two Interactive to improve the design and function of the Organization’s Web site, www.sonc.net, and to add a social media presence for the Program, according to Keith L. Fishburne, president/CEO of Special Olympics North Carolina. Media Two staff members are generously donating their expert services at no cost to the Organization.

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Media Two in Inc. 500 (3rd Time!)

Press Release – RALEIGH, NC.—Media Two Interactive (www.MediaTwo.net) announced that for the third consecutive year it has been named to the Inc. Magazines annual list of the nation’s fastest growing private companies. The Raleigh-based interactive advertising agency was listed as number 261 based on its revenue growth of 865.7 percent from 2005 to 2008.

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Marketing Mix: Google's Got It

If you’ve read my posts before, you already know I’m a firm believer in Google. Not just because they dominate the search arena, but because of all of the other intangibles that they bring to the table. Well – they’ve outdone themselves now, as they’ve stepped into my world of Marketing – and damn it, they’re doing it the way we tell everyone it should be done – with a solid Mix!

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New Year’s Resolutions in Interactive for the CMO

A few weeks ago I sat and watched with great interest at the Internet Summit a panel of venture capitalists as they gave their forecasts for when the economy would turn around. There were 4 panelists, and their answers started out with 12 months, 18 months, 24 months… And then it got to the last [...]

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No Rush Jobs? How about getting a clue (or a process)

I had a call earlier in the week with Steve Hall from AdRants… Specifically, our PR firmwanted to introduce us as he wrote a great article on media optimization trumping creative optimization. During the call – I realized that our personalities and thinking were really right on the same line – and it was refreshing to hear that my thoughts [...]

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Agen”see”

I read an interesting commentary today from a colleague of mine explaining why most agencies still don’t succeed at interactive advertising. The gist of the argument was that poor media buying led to ineffective campaigns. Very true, but I also think this points us to look at the evolution of the “big agency” take on [...]

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