Posts tagged as:

media buying

Our Take on Twitter Advertising

So is Twitter Ads beta working? I would definitely say yes. We saw a huge spike in new followers within the first few days of the campaign. Now, a month and a half into the campaign, the client has had a 100.6% increase in followers!

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Media Buying – Explaining Rate Base vs Impressions

Media buying in an interactive world is much different than in the traditional world – I think we all agree on that. But every month, it never fails, right around invoicing time we have questions about what was purchased via an insertion order for an online placement versus what is invoiced and what actually got delivered. These questions are great questions, especially if you’re only familiar with traditional rate bases or ratings and points.

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Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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My First Media Buy

A little over a week ago, I got to experience what it’s like to be a media strategist/planner…for reals. I work closely with our strategists on a daily basis, but never had I been the main point of contact for a media buy. With some help and guidance from an AE, I was able to [...]

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