Today’s speaker at the Triangle AMA luncheon is Tom Webster, VP of Strategy at Edison Research. His topic is measuring online influence. He starts with the question, who knows their klout score? He goes on to make a point that influence is this: Did I compel a change in state? In order to measure influence you must know: [...]
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This is the first in a series of posts, where Morgan and I will be answering the top 10 questions marketers have for social media in 2011 as defined by Social Media Examiner’s 2011 Social Media Marketing Industry Report. The first question in this series is “How do I measure the effect of social media marketing [...]
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