Posts tagged as:

marketing

What makes a mobile app successful?

How to build a mobile app strategy that hooks customers and drives sales.

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The Future of Digital Media & Marketing | Internet Summit 2011

It’s 1:30pm at my first session at the 2011 Internet Summit in Raleigh and the room is buzzing for the keynote panel! Scott starts by mentioned that this year there are over 60 sponsors for this event! WOW! Fun Fact: internet summit… there’s an app for that! The moderator Kurt Merriweather began by asking a [...]

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Integrating Social Media Into Your Search & Mobile Marketing | Internet Summit 2011

Now up – Phil Buckley speaking about where social meets mobile meets search. Off to a good start with a joke that had everyone chuckling. Remember back in the “old days” when AOL was ‘the internet.’ Now 65% of American adults who use the internet say they use social networking sites. 85% of ppl on [...]

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Creating World-Class Social Media Campaigns | Internet Summit 2011

It’s 9:17 am on the first morning of the 2011 Internet Summit in Raleigh, and Christian Sullivan, Community Relations & Engagement Supervisor at Ignite Social Media, is currently giving a presentation on Creating World-Class Social Media Campaigns. She started off with two examples from Mountain Dew and the Groupon-Gap deal.

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Liveblog from Triangle AMA Facebook Camp

Recap from the Triangle AMA Facebook Camp for marketers. Great content including: strategy, contests, advertising, privacy, etc.

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Social Media Time Management

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The last question in our series of Top Social Media Marketing Questions for 2011 is “How do I best use my time to maximize my social media activities?” The answer to this question is along the lines of the answer to some of the other questions in this series. What’s really important in using social [...]

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What are the trends in social media marketing?

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Number 9 in our series of Top Social Media Marketing Questions for 2011 as determined by Social Media Examiner: “What are the trends in social media marketing?” This question comes up a lot. I’ve heard other social media specialists give answers such as: mobile, location-based services, video, etc., but I want to take a different [...]

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Social Media Best Practices

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This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Finding Your Target Audience

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This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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New Radian6 feature allows more “Insights”

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When it comes to monitoring the online conversation, particularly in the social media space, there are a variety of tools we use, including Radian6. We thought it would be helpful to give a brief synopsis of some of Radian6′s most recent updates. The information below comes from a Radian6 webinar explaining their new Insights feature. Insights [...]

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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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How to: Improve Customer Engagement

This is the fourth in a series of posts where Morgan and I will be addressing the top 10 questions for social media marketing in Social Media Examiner’s 2011 Social Media Marketing Industry Report. This question – How do I improve customer engagement with social media? – is one I’ve been working for months to [...]

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Top Social Media Marketing Questions for 2011

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A couple weeks ago, HubSpot hosted a webinar with Social Media Examiner about its 2011 Social Media Marketing Industry Report. Among many other great facts and stats in this eye-opening document, there is a list of the top 10 questions marketers have for social media this year. How do I measure the effect of social [...]

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