Posts tagged as:

marketing mix

How to: Integrate social media marketing activities

The original question, “How do I integrate and manage all of my social media marketing activities?” was listed as one of the top 10 social media questions that marketers want answered in a Social Media Examiner Report. Stacey and I are doing a series of blog posts to answer these questions to the best of our abilities and to provide space for others to chime in as well.

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Internet Summit 2010 – Maximizing Email Marketing

Tips and tricks to improve your email marketing and improve the way you integrate it into your marketing mix.

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing. That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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New Year's Must-Know's for the CMO

I actually have about 25 of these, but if I ever wanted anyone to read to the end, I thought I should focus on the top 4… So, in no particular order, I wanted to address four items that I consistently saw overlooked or misunderstood in 2009 that I’d love to see corrected in 2010:

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’Tis the season for resolutions…

Since New Year’s resolutions are about adopting best practices or making changes to our day-to-day routines, let’s make marketing resolutions that will have a positive effect on our future. What resolutions are your making to ensure your success in 2010?

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Media Two Announces Catevo Group Hirings

Press Release: RALEIGH, NC – - Just days after The Catevo Group officially closed its doors, local advertising agency Media Two Interactive has announced the hiring of several of the key former Catevo employee’s, with plans to hire more.

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Marketing Mix: Google's Got It

If you’ve read my posts before, you already know I’m a firm believer in Google. Not just because they dominate the search arena, but because of all of the other intangibles that they bring to the table. Well – they’ve outdone themselves now, as they’ve stepped into my world of Marketing – and damn it, they’re doing it the way we tell everyone it should be done – with a solid Mix!

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Something Fresh

Here lately I think most marketers feel like their battles are all uphill. The economy is down, the cost of living up, and demand for products is disappearing (unless you’re Budweiser of course). So what’s an ad agency to do? Work harder? Sure, that’s a given. Work smarter? Hopefully, but some of us are more [...]

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New Year’s Resolutions in Interactive for the CMO

A few weeks ago I sat and watched with great interest at the Internet Summit a panel of venture capitalists as they gave their forecasts for when the economy would turn around. There were 4 panelists, and their answers started out with 12 months, 18 months, 24 months… And then it got to the last [...]

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Everybody’s Doing It, Why Aren’t You?

I have been thinking recently about Media Two Interactive, our current clients and future clients. This reflection involved me asking “What Advertiser Would I Want to Work With”, as well as, “Who Do I Think Media Two Can Help” take their business to the next level. It is somewhat the same question, but there is [...]

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Marketing/Media Plan for 2013

I think everyone is in agreement that 2008 ended horribly, and 2009 is starting off with longer lines at the unemployment office than at Disney these days (FYI unemployment office workers – Disney started a “fast pass” program a number of years ago that is awesome – you may want to consider it for 09). [...]

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