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How to: Create a LinkedIn Event

There seems to be some confusion about creating LinkedIn events. I wasn’t so sure myself, so I went digging. Turns out, it’s really easy. Go to “Events” in the “More” tab at the top of your homepage. Then click on the “Add and Event” tab. The next page will be a form for you to [...]

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How To Create a Social Media Policy for Higher Education

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This post is a follow-up to our recent post on social media marketing best practices. In this post we’ll use some of our experience from working with clients in higher education to answer some questions specifically about the use of social media in higher ed. Our first recommendation is to set down guidelines and make them [...]

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Mastering Social Media Platforms

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Social Media Examiner’s 2011 Social Media Marketing Report states that one of the top questions marketers have for social media in 2011 is “How do I master the use of specific social media platforms?”

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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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