Posts tagged as:

google

Big Data

Shoot, running late out of the keynote address means I get to one of the sessions I was excited about late! Rod Smith taking about harnessing the power of big data. When I walk in Rod is talking about CoreMetrics and tracking iPad data out of Seton Hall University. Within 7 weeks of it’s launch, [...]

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Adwords Panel

Adwords Kevin Lee, Founder, Chairman & CEO, Didit Dan London, Director of Online Marketing, ShareFile Timothy Seward, Founder & President, ROI Revolution, Inc. I’m live blogging, it’s like trying to pat your head and rub your belly at the same time. Dan London is up first talking about Adwords ACE (Adwords Campaign Experiments) which allows [...]

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Opening Keynote – The Future of the Web

Welcome to the opening keynote of the 2010 Internet Summit! We’ll be covering over 20 of the sessions and if want to make sure you don’t miss anything, you should subscribe to the Media Two Point {OH} blog! Massive feedback welcomes the attendees before the start of the keynote – yikes. Multiple introductions start off [...]

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Triangle AMA Recap | Search Without Social is Just Wrong

For starters, I know that Social Media is considered the “shiny new thing” people are chasing, but a great strategy, and seamless integration into your marketing plan makes it another effective marketing vehicle. I tried to keep my mouth shut up there as I wasn’t invited to be the “champion for social media”, but as many of you could tell, it was difficult not to speak up. Morgan Siem, our lead Social Media Strategist here at Media Two is going to follow up my blog post and handle the championing, but for this post, I really want to focus on some real quick and easy Search successes that can be seen via Social Media that I feel like I missed on stage…

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Caffeine on the Brand

For those of you that didn’t see, last week Google officially announced the much anticipated release of Caffeine: Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether [...]

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages. The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope. Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

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Why Free WiFi Isn't Free

What data is Google collecting from you when you use their free holiday wifi at the airport? And is the exchange worth it?

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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Google is Coming, Want In?

Win a free lunch at Media Two with Google as your guest of honor.

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Marketing Mix: Google's Got It

If you’ve read my posts before, you already know I’m a firm believer in Google. Not just because they dominate the search arena, but because of all of the other intangibles that they bring to the table. Well – they’ve outdone themselves now, as they’ve stepped into my world of Marketing – and damn it, they’re doing it the way we tell everyone it should be done – with a solid Mix!

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