Posts tagged as:

facebook

How to: Improve Customer Engagement

This is the fourth in a series of posts where Morgan and I will be addressing the top 10 questions for social media marketing in Social Media Examiner’s 2011 Social Media Marketing Industry Report. This question – How do I improve customer engagement with social media? – is one I’ve been working for months to [...]

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How to: Integrate social media marketing activities

The original question, “How do I integrate and manage all of my social media marketing activities?” was listed as one of the top 10 social media questions that marketers want answered in a Social Media Examiner Report. Stacey and I are doing a series of blog posts to answer these questions to the best of our abilities and to provide space for others to chime in as well.

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Zuckerberg: Clearly not a parent

Ok, not that I am a parent either, but… really, Mark? You want children under 13 on Facebook?

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How To: measure the effect of social media marketing on your business

This is the first in a series of posts, where Morgan and I will be answering the top 10 questions marketers have for social media in 2011 as defined by Social Media Examiner’s 2011 Social Media Marketing Industry Report. The first question in this series is “How do I measure the effect of social media marketing [...]

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How To: Drive Search Traffic to your Social Media Pages

Wanted to draw some attention to a recent Emarketer article that made some great points about Optimizing Social Media Pages for Search. I also wanted to add a few points that you might find helpful.

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Why Healthy Choice is Awesome

This past Saturday, Morgan and I were guest co-hosts on Gregory Ng‘s internet frozen food review show, Freezerburns. We were there to have some fun, get Morgan comfortable with frozen food, and spread the word about St. Baldrick’s. This is where Healthy Choice came into the picture. Through a relationship he has with the marketing [...]

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New Facebook Pages Are Upon Us

There’s been a lot of talk about the new Facebook pages since they were announced a few weeks ago. You may have seen the option to preview the new format at the top. If you’re like me, you previewed and then went back to the ‘old page’. Facebook is promoting this as a movement to [...]

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Why Authenticity Doesn’t Really Matter

Are politicians capable of being authentic? What side are they showing when they use Twitter and Facebook.

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What’s the ROI on a Tweet Ad?

Here we go again. A few days ago we got the news that Facebook will be offering Sponsored Stories – news feed highlights turned into sidebar ads. Today, Twitter launched Tweet ads paid for by business to go out as tweets in a user’s stream that may not even follow the brand. Right now, they’re [...]

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Facebook Sponsored Stories: Creepy or Totally Cool?

For the last couple of days, there’s been some chatter about the new addition to Facebook for business: Sponsored Stories. Our local newspaper, The News and Observer, put out an article briefly explaining the service and quoting someone who says that Facebook users should be mad and push back. My friend, Jay Dolan, wrote a [...]

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Social Media Demographic Bullet Points

Sometimes just looking at raw social media stats can be kind of fun right?

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Social Ecommerce | Internet Summit 2010

To kick off his presentation, Christian gives a few reasons why companies should care about Facebook. Well, of all the reasons he gave, the most compelling was that Fans spend more. This is true. I’ll back him up.

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