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Social Media Is Not Free

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You may have seen previous posts here on our blog about outsourcing social media. In case you missed it, here they are: Outsourcing your Social Media The benefits of using an agency for social media The obstacle a lot of us in the agency business come across in social media is that there’s a view [...]

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How to: Create a Facebook Event

We’ve had a few questions about Facebook Events, so we wanted to take a moment to show you how easy it is to create one. Once you’re logged in to your Facebook account, click on “See All” in the events list on the right. On the next page, click the button that says “Create an [...]

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Recap: Media Two at Triangle AMA Facebook Camp

In case you missed it, Media Two presented at the recent Triangle AMA Facebook camp. Here, Michael, Jon and Morgan will give you the main takeaways from their presentation on Facebook Advertising. Enjoy! For a recap on other presenters, read our liveblog of the event.

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Google+ vs. Facebook Photo Sharing Privacy

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Google has recently launched Google+. Google+ is their attempt at a social network. One of the things that was introduced within Google+ is photo sharing. Google+ has made viewing and sharing photos even easier. However, before sharing any photos on Google+ you need to know what rights you are giving up when you use Google+ [...]

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Product Review: Sprout Social

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A few weeks ago, Sprout Social reached out to us to try out their tool for a review. We signed up for their free 30-day trial and played around with it using our Media Two accounts. This post is a review of the tool. What is Sprout Social? Sprout Social is an all-in-one tool that [...]

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Social Media Time Management

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The last question in our series of Top Social Media Marketing Questions for 2011 is “How do I best use my time to maximize my social media activities?” The answer to this question is along the lines of the answer to some of the other questions in this series. What’s really important in using social [...]

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Facebook’s Latest Ad Units

Back in January, Facebook launched it’s Sponsored Stories feature. There was a bit of an uproar about privacy preferences, but the dust has settled–as it always does–and they are now an everyday part of our Facebook lives. In case you missed it, here is what Sponsored Stories is all about. There are 7 types of [...]

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Social Media Best Practices

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This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Facebook and Bing do social search

Last month, Bing rolled out its new social search feature in which it teamed up with Facebook to provide social context for your searches. Their main message is that you don’t make decisions without your friends on anything else, why should you have to when you’re searching for products or sites on the Web? It’s [...]

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Finding Your Target Audience

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This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Mastering Social Media Platforms

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Social Media Examiner’s 2011 Social Media Marketing Report states that one of the top questions marketers have for social media in 2011 is “How do I master the use of specific social media platforms?”

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Are you using Google +1?

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Google +1, Google’s answer to the Facebook “Like” button, is now live for all. So what is it, and how will it affect search and marketing? I asked our resident search guy, Nick DiPietro, for his thoughts on the new feature. How does Google +1 work? When you are signed into a Google account and [...]

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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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