It’s no secret that things are changing in the world of advertising. A “complete” marketing mix used to include print ads, direct mail, radio, TV (to name a few) and some sort of website so that marketers felt like they were at least present in the online space. Today, the definition of a complete marketing [...]
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As I “re-imagine” interactive advertising design as part of IAB’s new task force to update their new standard ad guidelines, I ask myself, “Does Size REALLY matter?”. The answer is less than you might think. I have a feeling that more people will jump to the conclusion that increasing ad sizes will magically reverse the [...]
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