Posts tagged as:

copy

A User Experience Isn’t All Graphical

A few months back I was attending a Triangle AMA meeting in which Brooks Bell was speaking about email marketing optimization efforts. During the Q&A session, I asked her the following: “If you only had enough money to hire one person, which would it be – a copywriter, or a designer?” Before I tell you what she answered, let me tell you about a little test we just ran for a client.

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