Posts tagged as:

case study

Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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A User Experience Isn’t All Graphical

A few months back I was attending a Triangle AMA meeting in which Brooks Bell was speaking about email marketing optimization efforts. During the Q&A session, I asked her the following: “If you only had enough money to hire one person, which would it be – a copywriter, or a designer?” Before I tell you what she answered, let me tell you about a little test we just ran for a client.

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing.  That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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