February 9, 2010, at 12:39 pm
A few months back I was attending a Triangle AMA meeting in which Brooks Bell was speaking about email marketing optimization efforts. During the Q&A session, I asked her the following: “If you only had enough money to hire one person, which would it be – a copywriter, or a designer?” Before I tell you what she answered, let me tell you about a little test we just ran for a
read more
February 4, 2010, at 11:02 am
Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing. That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix.
About a week ago, I was informed
read more