Posts tagged as:

b2c

Finding Your Target Audience

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This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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