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Finding Your Target Audience

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This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Marketing your B2B with Social Media

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In this post I’ll address the differences between B2B and B2C marketing on social media. The original question that was posed to me is below: I am adding social media to many client’s integrated marketing campaigns, although I’m still not sure it’s a major element in B2B marketing… There are some fundamental differences between B2B [...]

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What's Social Media to You?

If anyone needs proof that social media is different for everyone, I’ve got it. In the past week or so I’ve been part of three different presentations on social media. By the third, there should have been no prep, right? Just rinse and repeat. Not so much. Last Tuesday I joined Phil Buckley to speak [...]

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