Posts tagged as:

Advertising

Search vs Display: Cause & Effect Studies?

I’m heading the SEMPO research committee initiative on deciding whether or not more studies are needed on the relationship between Search and Display advertising. We’ve identified 6 major case studies out there, and before we turn these all over to the rest of our task force for comment, I wanted to make sure we had all of the major studies.

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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Media Two Interactive joins SEMPO

Media Two Interactive is now a Circle Member of SEMPO… In our never ending quest to stay on top of everything search and how it plays well together in the media mix, we have joined the leading professional Search Engine Marketers organization. Coupled with our IAB membership and search committee participation as well as our corporate [...]

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Funnel Your Consumers

A few years ago, I ran into an online buying cycle bullseye in an online newsletter, illustrating the 3 stages that people go through in order to purchase online. The graphic resonated with me and still shapes my thoughts about how every online tactic and strategy should not be pigeon-holed into producing the same goal and results. [...]

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Are All 3rd Party Ad Servers Alike?

Recently our agency reviewed 3rd party ad servers. First of all, there is no question that it is essential for agencies and any advertisers placing any significant online media to use a 3rd party ad server. Online advertising is so packed full of data, that it can quickly become unmanageable and overwhelming without one central [...]

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‘Fitty’ cents equals ‘Fitty’ dollars

We have all taken the call, where an online publisher calls you out of the blue, or worse, calls your client and then they call you, selling their services and the benefits of their site. If they are really good at their job, everything sounds great…quality traffic, attractive demographic profile, targeting capabilities, Web 2.0 functionality…and [...]

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