At the risk of losing some credibility as a “professional” in the interactive space, I’ll share a little confession. I hate Twitter. There, I said it. I’m not really sure why I hate Twitter. Perhaps it’s the fact I don’t have enough space on my desk for another computer monitor, or perhaps it’s simply that [...]
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In the last few weeks, we’ve had a lot of traditional advertising agencies asking us about what the benefits of utilizing an ad server are. By now, almost every publisher large and small offers some form of ad serving, so why not just use their numbers and their ad servers and save yourself the monthly commitments, ad serving fees, ad operations man hours and more?
Well, here’s a few reasons why we utilize ad servers – in particular – MediaPlex’ MOJO AdServer (we also use Microsoft Atlas for some clients, and we’ve had great experiences with TruEffect’s Truadvertiser in the past as well):
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