As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client
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 We're the people that make up Media Two Point {OH!}, a mish mash group who loves all things made up of pixels and put on the web. 
 
 
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What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for Art & Copy, a fabulous new documentarty by Doug Pray about advertising, is the kind of movie that lingers with you well after throwing away Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing. That said, I’d |
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