In the last few weeks, we’ve had a lot of traditional advertising agencies asking us about what the benefits of utilizing an ad server are. By now, almost every publisher large and small offers some form of ad serving, so why not just use their numbers and their ad servers and save yourself the monthly commitments, ad serving fees, ad operations man hours and more?
Well, here’s a few reasons why we utilize ad servers – in particular – MediaPlex’ MOJO AdServer (we also use Microsoft Atlas for some clients, and we’ve had great experiences with TruEffect’s Truadvertiser in the past as well):
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Just getting caught up on my industry reading and I came across this article titled Why CFOsDon’t Believe In Online Advertising. Now, at this point, I tell you why you should care about this article as well. It discussing one fo the most important parts of a direct response campaign – Reporting. The article is about analyzing [...]
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