Posts tagged as:

ad networks

Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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DOES SIZE REALLY MATTER?

As I “re-imagine” interactive advertising design as part of IAB’s new task force to update their new standard ad guidelines, I ask myself, “Does Size REALLY matter?”. The answer is less than you might think. I have a feeling that more people will jump to the conclusion that increasing ad sizes will magically reverse the [...]

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IAB Marketplace: Ad Network & Xchanges

I just recently got back from the IAB Marketplace: Ad Network & Xchanges conference that took place in NYC on March 31st. A co-worker and I attended the conference open minded but with the hopes that we would come away with a little more insight into the inner working of Ad Networks & Exchanges and [...]

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