Social or Not-So-Social?

by Michael Hubbard on December 18, 2009

in Uncategorized

So today at Media Two Interactive, it’s been a very busy day – but not in the “normal” kind of busy…  At 2:00 we are shutting down for our holiday party, which admittedly is going to be much more low key than years past, but still a time to celebrate our successes and enjoy the spirit of the holidays with friends and family (and pets).  The pending snow “storm” (in North Carolina that just means we might see more than 3 flakes of snow) will undoubtedly add some more chaos to the day – but what has made this a fantastic day today was our first attempt at anti-Social Media…

The rules for today were very simple…  You may not use email.  You may not tweet.  You may not use IM.  You must get up from your desk and go talk to people.  You must pick up the phone and call people back when they email you.  If you have to email something, you must call that person first and explain what you’re emailing.

The result has been fantastic!  Our office is as noisy as it’s ever been!  People are socializing and having fun, yet getting tons done.  Just as importantly – every time I get up to go talk to someone I learn about cookies stuffed with caramel, donuts, starbursts and everything else that makes the holiday’s great!  As entrenched as we are in our interactive technologies, it’s still fun to see us taking a purely social look around us.  The communication methods of tweeting, emailing and IM’ing are supposed to complement the human interaction, and not replace it.  That being said – I hope I don’t get flagged for blogging today, as I’m proof that it’s next to impossible to turn off all of the new conveniences of Social Media.

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{ 3 comments… read them below or add one }

Morgan Siem December 18, 2009 at 12:50 pm

Don’t mind me – I’ll be on the phone until next year calling followers to tell them there’s a new blog post up :)

Just kidding – besides sneaking in one or two tweets today – it’s been a great experience. I like seeing all the lovely Media Two faces and chatting with everyone — you know how chatty I am (online and off!). I think this exercise underlines the fact that a large part of social media success is the human element. Our relationships online are so much more powerful when coupled with face-to-face interaction.

It’s also helped keep my inbox more manageable. Everyone’s shouting out the funny or interesting things they come across instead of e-mailing info@. Ellie is currently shouting that there’s snow reported in Cary, Carrboro & Chapel Hill. She might lose her voice soon :)

Ok….now can I tweet yet? Pretty please? I’m getting a little anxious…I miss my tweeps!


Cory Grassell December 21, 2009 at 9:42 am

Agree wholeheartedly! The best social tactics, the greatest social interaction is still face-to-face, human interaction. Humanize your marketing a little bit, and the rewards will pay off.


Ellie December 21, 2009 at 2:16 pm

I liked non-tech Friday… I especially liked the Reply All feature.


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