Or do we embrace the idea that a new one could potentially be better than a “tried & true” network?
It seems like every day that I login to the four or so hotbed networks that I feel I must keep a tab open for (Twitter, Hootsuite, Facebook, Linked In) there’s a new Tweet or post linking (or identifying) the latest fish to jump into the social fish bowl. I used to mumble under my breath, “Oh no, not another one.” Now, I find that I’m heading right to it and locking in my username before someone else does. But, that still begs the question – when do we say enough is enough?
Just in the last two months alone, I have personally registered for accounts on Social Vibe and Miio. I have also joined two additional Meetup groups as well, bringing me to a total of 10 networks I engage in periodically…some frequently. That doesn’t even count the Fan Pages I administer on Facebook (5) or the number of Twitter accounts I hold (5) or the number of Meetup groups I’m a member of (4). Some would say I have an addiction. I just say that I bring the term “social butterfly” to a whole new level albeit a personal one.
Bottom line here is that businesses recognize the value that social networks bring to their overall marketing strategy.
That’s just it, though. This is becoming the norm rather than the exception for business practices too. Don’t you think? OK, maybe not to that extreme but nonetheless, today more and more companies and nonprofit organizations are jumping into that proverbial social fish bowl I mentioned earlier. If they don’t know how to do it effectively, they hire companies like ours to help strategize, implement, and sometimes, facilitate their accounts. Granted, more often than not the top five networks (in no particular order) companies engage in are: Linked In, Facebook, Twitter, You Tube, and WordPress (or some other blog software). Still, the bottom line here is that businesses recognize the value that social networks bring to their overall marketing strategy.
When we strategize with clients and make our recommendations, one of our main focuses is consistency of brand management. We make every effort to help companies lock-in the usernames and links they wish to use for their brands on each of the social networks we recommend.
It doesn’t mean I have to use the site right away.
On a more personal level, I have heard both sides of the coin. Some say, “Nah. You don’t need to sign up for every social media network out there,” while others say, “Heck yeah! Lock-in your username now while you still can.” At first, I wouldn’t pay attention to the “others” but THEN I got smart and realized that it would be wise to at least register as soon as I can so that I can manage my own brand, my personal one. It doesn’t mean I have to use the site right away. It only means that I’ve secured my choice identifier, which for me IS me – Lisa Sullivan – or a variation of me (for example, “lisa.sullivan” or “LisaASullivan”). As I begun to do that, I also realized that I wished that I had locked in my personal URL a long time ago. Instead, a graphic designer by the name of Lisa Sullivan owns the (dot)com.
So, back to my original question –
When do we say enough is enough?
From a marketing standpoint, should marketers advise their clients to register for every social network that surfaces (or heck, even for the ones that are already out there)? OR should we leave well enough alone and concentrate only on what we are tasked with on their behalf?
It’s a loaded question, I know. And, I realize that there are well over 80 social networks in existence. But, I’d still like to hear what you think.
Image courtesy of: http://thinkconversation.wordpress.com/2009/10/05/social-overload/