Social Media Demographic Bullet Points

by Phil Buckley on January 14, 2011

in Social Media

The Social Media Pool by Mark Smicklas of Intersection Consulting
  • Over 2/3 of the world’s population is online.
  • The number of users over the age of 55 has quadrupled from last year.
  • The average income of social media users has increased to $75,000.
  • While only 7% of Americans are using it, the Twitter population is still 17 million people, which is roughly equivalent to the combined populations of Connecticut, Oregon, Kentucky, Kansas, and Oklahoma.
  • 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.
  • Twitter users are 3 times more likely to follow brands than Facebook users
  • 63% of Twitter users access social networks via mobile phone
  • 64% of Twitter’s users are aged 35 or older
  • 61% of Facebooks’s users are aged 35 or older
  • is 2/3 female
  • African-Americans are 24% of the Twitter users
  • Facebook passed a milestone recently with more than 50% of U.S. members 18+ now reporting that they have “Liked” a brand.
  • People between 18-34 like an average of 10 brands
  • For people between 18 and 65 over 50% regularly bank online
  • Millenials and Gen X (18-45) are 49% of the population, but are 56% of the internet-using population
  • #1 online activity for 18-55 year old is watching video
  • Social network site use by Younger Boomers (ages 46-55) increased 30 percentage points  over the past two years
  • Older Boomers (ages 56-64) jumped 34 percentage points, from 9% in 2008 to 43% in 2010
  • The fastest rate of growth was seen among the oldest generation of internet users, as the percentage of adults age 74 and older who use social network sites quadrupled from 4% in December 2008 to 16% in May 2010
  • Use of social media for all online adults over the last two years increased from 35% to 61%

Which of these surprised you?

Graphic by Interesction Consulting

{ 5 comments… read them below or add one }

abgravely January 14, 2011 at 3:50 pm

I am surprised that “Twitter users are 3 times more likely to follow brands than Facebook users.” I would not have guessed that. I am also surprised and a little impressed that “The average income of social media users has increased to $75,000.” These facts are fun AND informative.


Morgan Siem January 14, 2011 at 3:57 pm

Great stats! It’s always nice to see the progress that the medium has been making. Stats can be tricky to find because they change so rapidly. The stat that surprised me was that the #1 activity for 18-55 is watching video. It makes sense if it’s based on time spent but it definitely surprises me if it’s based on the number of times you do particular online activities. I’d guess that people check email more frequently than watch video, right?


Mike Brown Mike Brown January 15, 2011 at 12:21 am

WOW great stats, I think this is an eye opening for businesses out there if they want to target these demographics they need to take action. Social Media reaches a crucial age group which marketing want to brand their products to.


Bryan January 18, 2011 at 1:02 pm

Can you share where the stats come from?


Phil Buckley January 19, 2011 at 11:22 am

Good question Bryan… I’ll add that info for you.


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