Search vs Display: Cause & Effect Studies?

by Michael Hubbard on August 26, 2009

in Media,Search

I’m heading the SEMPO research committee initiative on deciding whether or not more studies are needed on the relationship between Search and Display advertising. We’ve identified 6 major case studies out there, and before we turn these all over to the rest of our task force for comment, I wanted to make sure we had all of the major studies. For clarification, by Major – I mean ones that are done by research committees and not typically by agencies looking for PR. With that in mind, we disqualified the Media Two study that was done 6 months prior to the earliest one we’ve come across :) . Although the information is legit and well before its time, there was not a formalized committee to substantiate our claims (even though clients are loving it!). So that being said – here are the major ones we’ve identified, I’d love your help on knowing if we missed any:

1) OPA (June 09)
2) Atlas (July 06)
3) iProspect (May 09)
4) Microsoft Advertising (Dec 08)
5) Yahoo, Kodak & Mytravel (unknown)
6) Comscore (Dec 08)

Thanks for everyone’s help!

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