Search Engine Marketing: Bing Review

by Michael Hubbard on June 1, 2009

in Analytics,Search

Bing Search Engine Results

Well – we’re early into Microsoft’s release of their latest search engine Bing (code name Kumo, formerly known as Live Search, formerly known as MSN Search, etc, etc), but I wanted to give my 2 cents on the early launch.

I’ve found some interesting things, such as try searching on the words “google”, “yahoo”, “aol” or “ask” (all competitors to Bing), and what you’ll get is one single result found for each. At first, I thought that was very impressive and nice of them – but then I realized, it is completely eliminating all of the other components to those such as eliminating their analytics, or eliminating companies that offer Google services, etc… I still haven’t decided whether this is good or bad – just interesting. Now do a search on “bing” – and you get a little bit of everything. One has to imagine that because you’re on Bing already, you’re probably searching for something other than Bing – but who knows. So I did a search on “MSN Search”… Interestingly enough – Live.com was there – but no bing?

Of course the thing I’m interested in the most, is searching on “Media Two”. As you can see from the screen shot – we didn’t quite make the number 1 spot. This is interesting to me, as I know our traffic numbers are greater than the first one (according to Compete we have more than 10x the unique visitors), the name is used in our title tags, description and our URL – whereas the person in the number one spot is missing it in their description… So just another interesting observation, but it appears that a “.com” address holds more weight than a “.net” address.

One feature I do like is the mouse-over effect on the right of the listings… It continues the description from the meta description into a convenient pop up window. This however, is not new technology as places like Ask.com have been doing it with preview windows that even include imagery for a while now. And I do like that the results seem to be fast, and for the most part pretty relevant – but I think that’s been established in the industry for a while… So what is new and great about this search engine called Bing? In their current preview stage, it just doesn’t appear to be the next best thing in search, and until someone comes out with that, they’re still going to called acronyms such as the one I’ve heard twice already this morning: “But It’s Not Google”.

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