Personal Branding | The Raleigh Forum

Today I attended a personal branding discussion at The Raleigh Forum lead by our very own VP of Social Media, Morgan Siem.  She quickly engaged the room with some starter questions, including what we were looking for with branding, personal or professional.  The consensus from our group was a little bit of both.  It seemed [...]

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TV is for Creative and Branding, Web is for cheap DR…

That disturbance you just felt in the force is compliments of @JackMarshall baiting me… As I sat watching my kids ice skating lessons, my twitter feed started to light up. What began as a friendly question of “why would someone save a TV ad to Youtube, but nobody is interested in the AdKeeper technology” quickly spun off into a tangent on whether the Web could be viewed as a Branding vehicle or not.

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Why do we love social media?

Justin and I spent some time last week getting a little creative to show why we love social media at Media Two.  For the video creation we primarily used Camtasia and this was all created in house by our social media team.  We decided to take on this idea by posing our question on social [...]

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What makes a mobile app successful?

How to build a mobile app strategy that hooks customers and drives sales.

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Media’s Take on IS 2011 / Search, Display and Analytics

As a veteran of dozens of “digital” conferences, it always intrigues me to see how different groups approach what’s happening in the industry today.  So how does IS 2011 stack up?  In my book, it’s okay… sometimes a little too broad or entry-level for the full-time digital marketer.  But then again, it was impossible to [...]

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Consuming Content | Internet Summit 2011

ESPN’s presentation from the mobile track of the Internet Summit was a message that I’ve heard them make before. Their rise to the top is in large part due to their philosophy on how users should consume content. The philosophy is basically to focus on creating killer content and not to dictate the rules on [...]

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Measuring Social | Internet Summit 2011

The 11:20pm session for Measuring Social became standing room only within minutes. Using Social Data to Determine Your Most Profitable Customers & Connections //Jeff Ragovin Our first speaker for this session was Jeff Ragovin.  The first question he asked was do people use emotions on statuses?  Of course they do!  He pointed out how many [...]

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Featured Thought Leaders | Internet Summit 2011

Day 2 at the Internet Summit 2011 and the 8am session begins with Featured Thought Leader Marc Cendella. Marc began by sharing his story and discussing how he loves jobs.  He worked for Hot Jobs before they were sold out to Yahoo.  He got started with his company through doing Google job searches for his [...]

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Marketing Through Facebook & Twitter | Internet Summit 2011

I am here at the Internet Summit 2011 in Raleigh, North Carolina patiently waiting on the first speaker, Jim Tobin to begin.  Today he will be sharing what he thinks are the Secrets of the Top 50 Facebook Fan Pages. After very quickly going over the top 50 brand pages Jim goes over how many [...]

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Keynote Speaker | Gary Vaynerchuk | Internet Summit 2011

Gary Vaynerchuk was the Keynote Lunch Speaker for the Internet Summit 2011! Gary began his presentation by giving some background about his history and how he began his career.  One day when working with his Dad at their family store he saw a huge amount of demand for a special wine.  He made the analysis [...]

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Mobile Presence | Internet Summit 2011

Last but not least…… Driving Innovation in Audio: How ESPN Takes Content Local, Mobile and Social // Traug Keller Traug Keller discussed how ESPN has very strong brand strength.  ESPN Radio is #3 behind ESPN and ESPN2.  They developed a mission to go beyond radio to audio and broaden this area.  Streaming is a huge [...]

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Social Media Trends | Internet Summit 2011

Up Next…Several speakers on Social Media Trends!   How PBS Uses Social Media (especially Facebook) to Reach “Viewers Like You”  //Kevin Dando Kevin Dando discussed how his company uses Facebook to attract new and current business. Here are some notes from the Facebook “Like Drive” they had: similar to a pledge drive every day for [...]

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The Future of Digital Media & Marketing | Internet Summit 2011

It’s 1:30pm at my first session at the 2011 Internet Summit in Raleigh and the room is buzzing for the keynote panel! Scott starts by mentioned that this year there are over 60 sponsors for this event! WOW! Fun Fact: internet summit… there’s an app for that! The moderator Kurt Merriweather began by asking a [...]

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