Social Media Trends | Internet Summit 2011

Up Next…Several speakers on Social Media Trends!   How PBS Uses Social Media (especially Facebook) to Reach “Viewers Like You”  //Kevin Dando Kevin Dando discussed how his company uses Facebook to attract new and current business. Here are some notes from the Facebook “Like Drive” they had: similar to a pledge drive every day for [...]

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The Future of Digital Media & Marketing | Internet Summit 2011

It’s 1:30pm at my first session at the 2011 Internet Summit in Raleigh and the room is buzzing for the keynote panel! Scott starts by mentioned that this year there are over 60 sponsors for this event! WOW! Fun Fact: internet summit… there’s an app for that! The moderator Kurt Merriweather began by asking a [...]

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Integrating Social Media Into Your Search & Mobile Marketing | Internet Summit 2011

Now up – Phil Buckley speaking about where social meets mobile meets search. Off to a good start with a joke that had everyone chuckling. Remember back in the “old days” when AOL was ‘the internet.’ Now 65% of American adults who use the internet say they use social networking sites. 85% of ppl on [...]

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Creating World-Class Social Media Campaigns | Internet Summit 2011

It’s 9:17 am on the first morning of the 2011 Internet Summit in Raleigh, and Christian Sullivan, Community Relations & Engagement Supervisor at Ignite Social Media, is currently giving a presentation on Creating World-Class Social Media Campaigns. She started off with two examples from Mountain Dew and the Groupon-Gap deal.

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Hotdogs and Ketchup, Seo and…

SEO is all fine and dandy but it is ONLY a compliment to great content. What do I mean by that? Ketchup compliments a hotdog. It makes it more tasteful. A great sound system compliments music. It makes the music sound better. However, if you take away the base or foundation, the hotdog and music, the ketchup and sound system would be useless. (I hope you don’t eat ketchup by itself). The same can be applied to SEO and good content.

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The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

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Measuring Online Influence (Liveblog)

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Today’s speaker at the Triangle AMA luncheon is Tom Webster, VP of Strategy at Edison Research. His topic is measuring online influence. He starts with the question, who knows their klout score? He goes on to make a point that influence is this: Did I compel a change in state? In order to measure influence you must know: [...]

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Social Media Is Not Free

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You may have seen previous posts here on our blog about outsourcing social media. In case you missed it, here they are: Outsourcing your Social Media The benefits of using an agency for social media The obstacle a lot of us in the agency business come across in social media is that there’s a view [...]

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This Internship is better than a Hot Fudge Sundae

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For the past seven months I have been a Social Media Intern here at Media Two Interactive.  Today my internship is coming to a close as I get ready to head back to school and start senior year. I wanted to share a few things that I have learned: I learned how to utilize monitoring [...]

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How to: Create a LinkedIn Event

There seems to be some confusion about creating LinkedIn events. I wasn’t so sure myself, so I went digging. Turns out, it’s really easy. Go to “Events” in the “More” tab at the top of your homepage. Then click on the “Add and Event” tab. The next page will be a form for you to [...]

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How to: Create a Facebook Event

We’ve had a few questions about Facebook Events, so we wanted to take a moment to show you how easy it is to create one. Once you’re logged in to your Facebook account, click on “See All” in the events list on the right. On the next page, click the button that says “Create an [...]

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Media Two Hires Kenneth Nicholson – A Stand Out

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So, I was forever dragging my feet on the idea that we bring in a design intern until I got an email from Kenneth Ashley Nicholson. I quickly changed my mind. He emailed us with the offer of being our errand boy, but with his SEO and PHP skill set, we thought he would make [...]

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Corporate Philanthropy: Good for Business?

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A lot of businesses are starting to use their resources for social good. This act may not be new, but the broadcasting of it through social media is. Although it gives us warm, fuzzy feelings, the question is, “Does it actually work as a marketing strategy?” I’m not going to answer that question in this [...]

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