Privacy has long been a hot topic of conversation, but I’m wondering how many consumers even noticed they have a choice? What am I talking about? In a great internal conversation this morning about the value of the Lexus ad being placed on the home page of Yahoo – it was almost completely overlooked that there is now a very small link called “AdChoices” that appears above the ad.
When you click on the ad, you are taken to a new section in Yahoo (located at http://info.yahoo.com/privacy/us/yahoo/relevantads.html) that then talks about the security of the ad, whether it was actually placed by them, etc.
When you click on the manage link in the middle of the page, it takes you to this page – http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html – where you can clearly see what, if anything Yahoo is tracking on you. You then have the option of changing how they serve ads to you. Keep in mind, this is still in Beta – but this is the way the internet is evolving, and to me, this is because of things like social media and free speech that we keep advancing this medium. Being able to hear the consumers and provide options is something that has never been available to us, and I think this is going to really push agencies and clients alike to keep getting better!