Nice or Naughty?

by Ellie Johnson on December 14, 2009

in Media,Search

Well, it’s official, Google has joined Yahoo! and Bing and delivers real-time search results from Twitter and other social media outlets.  If you have a Facebook account, you have probably been greeted recently with a privacy statement and a request to edit your account settings; Facebook wants to capitalize on the eyeballs captured on the search results pages of the Big Three, too.  Essentially, what this means is that your tweets, posts, videos and pics can be delivered as relevant search results on the engines.  For those of us who put a lot of value in our personal networks, we need to be aware that our tips, rants, humor and personal details that we share with our friends, family and colleagues, may now be delivered as a link to our accounts for total strangers.  That may or may not be good, depending on who you ask.

Ask a business and they should be thrilled!  Real-time results means that their investment in social media will significantly improve their SEO efforts and increase their brand’s digital footprint on the web.

Ask a non-profit and they will love that their message may reach a huge, interested audience at no cost to them for the the exposure.

But no industry is more in tune with what this means for their business than the hackers and spammers who prey on all of our online activities.  The USA TODAY article seen below goes into specifics so I’ll let you read it from them.

It’s an unfortunate reality – there will always be those who use technology to do harm.  Use the web wisely, friends; post smart and search smart.

OH! And take note – see that banner from Kaspersky to the right of the article? That is called contextually targeted advertising – that’s what we do for our clients.  Makes sense, doesn’t it?  :)

usa today

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{ 3 comments… read them below or add one }

Morgan Siem December 14, 2009 at 4:43 pm

Glad you mentioned the non profits! That was my initial thought when the changes were put in place – that now I could spread the word to a larger audience when there are fundraising / volunteer opportunities with the non profits I’m involved with.

I think uses like this will ensure that the benefits outweigh the costs of Google’s RTS and Facebook’s privacy changes.

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David Dekker david dekker December 22, 2009 at 12:23 pm

Thanks for the info. Gotta run now and check all my social space settings.

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Risa Lawless January 2, 2010 at 4:00 am

Thank you for the great post!

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