How to Target 18 to 29 year olds

by Phil Buckley on January 5, 2011

in Social Media

A national survey by the Pew Research Center for the People & the Press shows that people are turning more and more to the Internet for their news. It’s a continuation of a trend that started about 10 years ago.

2010 was the year when 18 to 29 year old’s started turning to the Internet more than even television for world and national news.

Since 2007, the number of 18 to 29 year olds citing the internet as their main source has nearly doubled, from 34% to 65%. Over this period, the number of young people citing television as their main news source has dropped from 68% to 52%.

If you’re in radio, the news is even worse. There is no longer any age group where radio isn’t dead last. The last holdouts of 65+ now turn more often to the web than the radio.

National survey by the Pew Research Center for the People & the Press

National survey by the Pew Research Center for the People & the Press

Just as interesting is the economic and education data in the study. Want to reach wealthy people? Want to reach better educated people? Use the Internet or television because they are basically tied.

If you haven’t yet figured out that you need to have a full digital marketing plan in place, this latest research from Pew should be the shove you need.

{ 5 comments… read them below or add one }

Morgan Siem January 5, 2011 at 11:57 am

TV, what’s TV? Find me on the Web. The little bit of TV I do watch, I watch online, so there you go.


Mike Brown Mike Brown January 5, 2011 at 3:45 pm

WOW I cannot believe that the Internet reaches more young kids then TV, media sure is changing.


Stacey Alexander Stacey Alexander January 5, 2011 at 4:34 pm

I only watch the TV I can’t get on the internet. People like what they can get now. If I want to look at something on the internet, I can look at it whenever I want. Even with DVR, TV can’t compete.


Jay Dolan January 5, 2011 at 6:38 pm

I finally subscribed to Netflix last month with the streaming only plan. There’s more than enough stuff for me to watch for the next 3 years, let alone all the cool stuff they keep adding.


David Dekker david dekker January 6, 2011 at 9:25 am

This is just more proof that I chose the right career. I wonder how long it will take for TV to fall where radio is now? If the Buggles are still around then, they can create another one hit wonder :-0


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