A national survey by the Pew Research Center for the People & the Press shows that people are turning more and more to the Internet for their news. It’s a continuation of a trend that started about 10 years ago.
2010 was the year when 18 to 29 year old’s started turning to the Internet more than even television for world and national news.
Since 2007, the number of 18 to 29 year olds citing the internet as their main source has nearly doubled, from 34% to 65%. Over this period, the number of young people citing television as their main news source has dropped from 68% to 52%.
If you’re in radio, the news is even worse. There is no longer any age group where radio isn’t dead last. The last holdouts of 65+ now turn more often to the web than the radio.
Just as interesting is the economic and education data in the study. Want to reach wealthy people? Want to reach better educated people? Use the Internet or television because they are basically tied.
If you haven’t yet figured out that you need to have a full digital marketing plan in place, this latest research from Pew should be the shove you need.