I joined Media Two Interactive as a new Account Coordinator on April 4th, 2011, and from the time I walked through the doors, I knew this agency had something to really differentiate itself. Based on the advertising agencies at which I interviewed, Media Two was the only one that offers the expertise of a full-service agency with the specialization in digital media planning and buying as well as creative development, design capabilities, strategic social media marketing and client services in the way that it does.
I’ve quickly learned that there is a reason that Media Two employees are highly revered as valued professionals at the forefront of media and direct response advertising… it’s because they do things a little differently than the rest of the industry. While much of corporate America is focused on strict company guidelines and stuffy traditional approaches to business, which can often make coming in as a new hire very uncomfortable, Media Two is anything but that. Before even beginning my job with the company, I was welcomed by employees who provided recommendations for places to live in the Raleigh area while also receiving a personal message from the CEO Michael Hubbard emphasizing how excited everyone was for me to join the team. This basically paved the way for what to expect as far as how everyone interacts as a team.
When beginning my first week of work, I was basically the “guinea pig” for new hire training process. After being introduced to the team as a whole, I was scheduled to meet with every employee to discuss what they did at Media Two, understand how I would be interacting with them as an Account Coordinator and also gauge who they were as individuals. This gave me the opportunity to learn a little bit about everyone upfront so that when questions arose in the future I would have an idea as to who I should approach. I was able to get a big picture view of Media Two and I received nothing but encouragement from every person I met, which really broke the ice as I transitioned into a new role.
One thing that definitely surprised me was that I was forced to shave my head as initiation into the company. Nope, not really… though it was recommended in passing as “a good idea,” I begged to differ. This is not a typical day at the office but most of the guys, and two of the girls, shaved their heads for St. Baldrick’s in support of raising money to find cures for kids fighting cancer. During my first week we all went as a group to the St. Baldrick’s event at NC State’s campus in support of those employees who were shaving their heads. So far this year Media Two has raised over $21,000 for St. Baldrick’s and that number is still growing. Needless to say, I am impressed, and I feel excited about the team I have joined.
After the first week, I was basically thrown into the mix of things. My role is in client services and it is my responsibility to have a firm understanding of each department so that I can relay client needs to team members so that they can then execute campaign objectives and vice versa. During my first and second weeks, I sat in on client calls, implemented reporting procedures for meetings with clients, began planning schedules for executing the media process for campaign implementation, and was assigned a list of accounts of which I would be primarily responsible. With no previous experience on the media side of advertising, much of what I was hearing was a foreign language. While it was overwhelming, I received a lot of encouragement… and well, so far I’m still here! This is my 4th week as a “newby.” I’m still learning, at times I’m still overwhelmed, and I ask a lot of questions, but I enjoy the work I’m doing, my working environment, and I am constantly impressed by the quality work and expertise that comes out of this company. I plan to stick around for a while if they’ll have me.