My First Media Buy

by Nick DiPietro on June 24, 2008

in Media

A little over a week ago, I got to experience what it’s like to be a media strategist/planner…for reals. I work closely with our strategists on a daily basis, but never had I been the main point of contact for a media buy. With some help and guidance from an AE, I was able to set-up and implement a CPM deal with a publisher. I even signed the IO, that’s insertion order for you youngsters out there. I was told that your first online media buy is the equivalent of having your first child. I don’t have children, but it was awesome. Although the campaign didn’t produce as anticipated, no computers spontaneously burst into flames on my watch…that’s a success in my book.

As I try to articulate this introspection, I realize the importance of that experience. Hold up…I’d like to give a shout-out to college for that last sentence, much love. But, truly, one of the advantages of being part of a small agency is that positions are not one dimensional. The size of Media Two allows for exposure to many different roles and in turn promotes diversity amongst employees. My experience is a case in point. I’m not a strategist by any means (yet), but I feel confident enough to talk to a sales rep without consulting Rosetta Stone. It’s hard to imagine that I would have been trusted or even given the opportunity to make such a deal at a larger agency. So thanks Media Two!

Furthermore, such exposure makes me truly appreciate what my colleagues bring to the table. Not only for the development of the company, but for my professional development as well. I am very grateful to be surrounded by such a talented group. I also now understand why Jon and Amy are a few nuts shy of a trail mix (1) Tons of Emails (2) Tons of phone calls following-up on those emails. I kid, I kid, you guys are the coolest. If Amy were here she probably would have karate chopped me by now so I’m going to stop writing and pretend to get a band-aid from HR.

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