Press Release — CEO of Media Two Interactive, a full-service interactive and traditional media advertising agency based in Raleigh, N.C., shared some “how-to’s” of Pay-Per-Click (PPC) at the Raleigh SEO Meetup‘s March 24, 2010 event – Get The Dish on Pay-Per-Click.
Michael Hubbard, CEO at Media Two Interactive, and Dan London, director of online marketing at ShareFile.com, were the keynote speakers at the SEO Meetup PPC event. During Hubbard’s presentation he discussed how paid search can affect a company’s SEO efforts and why proper campaign set-up is important. He, then, ended with a step-by-step campaign set-up example.
“When setting up a search campaign, it is imperative that the campaign is not set-up as both Google Search and a Content Network campaign. These are two completely different types of campaigns and should be treated as such,” Hubbard said during his presentation.
After the event, Hubbard spoke with many of the attendees and answered additional questions on search engine marketing (SEM), PPC and how they all play in to search engine optimization (SEO).
“Search engine marketing is key to a company’s success. That’s why I felt it was important for Media Two to not only participate in monthly SEO Meetup events but to sponsor the organization,” Hubbard said. “Ashely Berman Hale, SEO Meetup organizer, does an incredible job putting together the events. I love the openness of the audience at the events and the insightful questions asked.”
Hubbard and the team at Media Two look forward to the next SEO Meetup event and to taking an active role in sharing the benefits of properly executed search campaigns.
About Media Two Interactive:
Media Two Interactive is a full-service advertising agency that specializes in the strategic planning, buying and design of digital and traditional media. For 12 years, the agency has focused on achieving the marketing and business objectives of clients that include Microsoft, 3M, Intel Business Exchange, Kerr Drug, Kindermusik International, MF Global and the Special Olympics of North Carolina. Media Two Interactive builds brands and brand assets which leverage the data-driven best practices of search engine marketing, digital dispaly advertising, mobile marketing, in-store technologies, eCRM solutions, analytics and social media marketing. Our award-winning design and development team create digital business tools including innovative exhibits featuring touch screen technology and flexible Web sites built with WordPress and Drupal content management systems. We empower and educate our clients as we work to identify and engage a new B2C or B2B customer audience and grow their business. To learn more about our design and media strategy services, please visit www.mediatwo.net.
Ellie Johnson, Director of Development
Media Two Interactive
919-553-1246 x 28